Creative Brand Strategist and Digital Technologist
From a young age, I’ve always had a sense of motivation and passion driving me forward. Whether it’s exploring unique opportunities, learning additional skills, or meeting new people, I bring these values to every experience throughout my life on a personal and professional level.
My current work goals consist of sharing the things I have learned with others as well as continuing to learn and grow. I may have a lot of experience on my resume but I still feel like there is so much more to learn.
I value company culture, the joy of the job and quality of life. These things mean more to me than a title or the numbers on a paycheck.
To hear more about me, keep exploring my site or reach out directly.
Background & Expertise
Creative Strategist and Digital Technologist with over 15 years of demonstrated experience. I utilize my background in the arts along with a strong understanding of information technology to offer creative solutions in brand development, detailed project management, and optimization of overall user experience.
Some of the types of endeavors where my abilities have been used are as follows:
MARKETING AND BRANDING
Evaluate marketing plans, their effectiveness and develop new engagement strategies to improve/expand community outreach efforts.
Anticipate market trends through competitive research of relevant industries. Using market information, platform determination, benchmarking, and audience identification to translate consumer attitudes into a scalable marketing strategy.
Oversight for the creation and update of a brand identity, design process, and market campaign programs. This included print and digital collateral: style guides, graphics used for branding, marketing collateral, and social posting, business cards, letterhead, case studies, email templates, newsletters.
Strengthening public visibility on social media platforms through account optimization and the sharing of thought-provoking content. Increasing engagement and promote a companies image in a variety of social media outlets including; Facebook, Twitter, Instagram, Facebook, LinkedIn, Pinterest, YouTube, Google and More
UX/ UI Design and CRO (Conversion Rate Optimization) by crafting content that builds meaningful connections and encourages community members to take action. Increase a companies rankings per the industry standard with the set up of best practices for brand awareness and impressions with the use of keyword optimization, SEO, web traffic metrics, social media KPIs and analytics.
Collaborate with teams, departments or other key players (PR firms, web developers, marketing managers, and other vendors) on coordinating actions to execute marketing materials, reputation management, enhance public visibility and more.
Managed organization's digital platforms from strategy to execution like email marketing program, editorial calendars and syndication schedules, dashboards webinars, video marketing and support for client-hosted private events as well as automation and scheduling tools like Google Analytics, Google Adwords, HootSuite, and HubSpot.
Implementation, Deployment, and support of technology and marketing tools like storage, file structures, project management, customer relationship management, expense reporting systems, and VOIP phone systems.
Familiarity with website related design and publishing software such as domains, hosting, wireframing, site maps, Wiki builds, Drupal, Wordpress, Wix, Esty, Square.
JAN 2011 - PRESENT
Strategy and technology focused on organizational project management. Ensuring Logic, Style, and Flow of company initiatives, engagement materials along with supporting the implementation of assets. Organizational structure creation, deployment and maintenance of company-wide digital asset library, enhancing client and employee user experience for optimized performance while also driving sustainable, short- term and long-term growth.
JAN 2012 - JUL 2018
Oversight of all technology tools (hardware and software) for company and partner companies. Branding and corporate messaging outreach for companies, by quarter, used to engage investors. Creating a strategic go-to-market plan that drives public relations and social campaigns, while also developing a cohesive brand that aligns with the company's overall objectives. Project Management, oversight, and analysis of marketing materials and successful promotion of a brand image that increased engagement through social media data and interactions and traffic to companies website by more than 30%.
SEPT 2006 - JULY 2012
JH Turiel and Associates
On-site and remote computer technical support and system administration. Including assessment, auditing, planning and lifecycle of hardware and software. Technical solution deployment of organization system set up, file structures, server storage management, and network fundamentals. CRM (Customer Relationship Management) database implementation, design development, migration implementation, and deployment.
AUG 2004 - SEPT 2006
Apple Computer Inc.
Supporting the needs of business professionals and entrepreneurs to reach their ultimate success by exploring Apple products and possibilities. Offering powerful innovative solutions with an enthusiasm for everything Apple and coming up with solutions to work in their businesses.
What I’ve Learned
MASSACHUSETTS COLLEGE OF ART
(2014) METAL AND JEWELRY ARTS
(2005) INTERNATIONAL BUSINESS MARKETING
SALEM STATE UNIVERSITY
(2002 - 2004) ART EDUCATION
MONTSERRAT COLLEGE OF ART
(2000 - 2002) BACHELORS OF FINE ART
LONG ISLAND, NY
(1998 - 2000) ART, MIXED MEDIA SCULPTURE PHOTOGRAPHY
PROJECT MANAGEMENT & CRM
Basecamp, Agile, Daylite, Billings, FileMaker, SalesForce
DropBox, OnSip, WebEx, Concur, Kerio, Vertical Response, Mail Chimp
AdobeOffice Suite: OfficeSuite , Apple iApps, Wordpress, Wix, Etsy, Square
Mac, iPhone, iPad, Server Networking, Apple Remote Desktop Support
To provide a tangible showcase of my work, I’ve included information about a few personal side projects. Take a moment to explore below, and reach out if you’re interested in learning more.
VOLUNTEER WORK WITH FLAT TRACK ROLLER DERBY
I strongly believe in making time to give back. During my time officiating roller derby I have had the opportunity to travel, work with officials across the world and explore many types of philanthropic activities. Over my time officiating roller derby I participated in over 400 games, officiated at 45 multiday tournaments, some of which I was in a leadership position as the head official and taught other officials at 15+ event clinics. I’ve outlined below the organizations I have supported, along with my role in each. Take a look and reach out with questions.
JAN 2009 – JAN 2019
OFFICIAL: WOMEN'S FLAT TRACK DERBY ASSOCIATION
Role: Level 3 Certification
JAN 2012 – JAN 2019
OFFICIAL: MENS ROLLER DERBYY ASSOCIATION
Role: Recognized Official
JAN 2014 – JAN 2019
OFFICIAL: JUNIOR ROLLER DERBY ASSOCIATION
Role: Recognized Official
SEPT 2018- ONGOING
Course: Girls In Tech: Global Classroom Maker Course in TinkerCad
Project Description: a 3D course on concept design thinking. Working through the process of creating an advocacy token for a cause that one believes in. This token allowed me to explore concepts in design-related thinking and create a physical reminder for a cause I believe in. With the hopeful results to raise awareness in the community. The cause I chose was Invisible Illness Awareness in the Workplace.
JAN 2015 - ONGOING
Project: An Ongoing Project of Sharing Some Goodness with the World
Project Description: Across the world, there is a movement of street artists creating and leaving original pieces of work in public places for individuals to find and sometimes even keep. Like notes in a kids lunch box, unexpected acts of kindness never go unnoticed. This project documents temporary street artworks while also finding new innovative ways of giving back with the intention of sparking joy in the world.
JAN 2014 - ONGOING
Project: Jewelry Created with Found Objects and Repurposed Materials
Project Description: JBKreative Jewelry is handcrafted wearable art created by compiling mixed metals/materials with vintage and found objects. Thoughtful consideration is taken into the design of each piece. Filling them with symbolic storytelling ideas and repurposing every day into wearable found objects.
MAR 2020- ONGOING
Project: A Brand You Believe In
“A Brand You Believe In” is a course created for individuals artists, creatives and startups that want to build a brand that is timeless and is sure to grow with you for years to come. This series is a step by step process to get you started on creating your personal brand strategy that clearly identifies the heart and value of your brand. Get clear on your intentions long term and increase your overall impact!
"I shall pass through this world but once. Any good, therefore, that I can do or any kindness I can show to any human being, let me do it now. Let me not defer or neglect it, for I shall not pass this way again."