JOEY KLECKNER

MARKETING AND BRANDING

• Evaluate marketing plans, their effectiveness and develop new engagement strategies to improve/expand community outreach efforts. 
   

• Anticipate market trends through competitive research of relevant industries. Using market information, platform determination, benchmarking, and audience identification to translate consumer attitudes into a scalable marketing strategy.
   

• Oversight for the creation and update of a brand identity, design process, and market campaign programs. This included print and digital collateral: style guides, graphics used for branding, marketing collateral, and social posting, business cards, letterhead, case studies, email templates, newsletters.

PROJECT MANAGEMENT
 

• Strengthening public visibility on social media platforms through account optimization and the sharing of thought-provoking content. Increasing engagement and promote a companies image in a variety of social media outlets including; Facebook, Twitter, Instagram, Facebook, LinkedIn, Pinterest, YouTube, Google and More  
   

• UX/ UI Design and CRO (Conversion Rate Optimization) by crafting content that builds meaningful connections and encourages community members to take action. Increase a companies rankings per the industry standard with the set up of best practices for brand awareness and impressions with the use of keyword optimization, SEO, web traffic metrics, social media KPIs and analytics.
   

• Collaborate with teams, departments or other key players (PR firms, web developers, marketing managers, and other vendors) on coordinating actions to execute marketing materials, reputation management, enhance public visibility and more.

TECHNICAL

• Managed organization's digital platforms from strategy to execution like email marketing program, editorial calendars and syndication schedules, dashboards webinars, video marketing and support for client-hosted private events as well as automation and scheduling tools like Google Analytics, Google Adwords, HootSuite, and HubSpot.
   

• Implementation, Deployment, and support of technology and marketing tools like storage, file structures, project management, customer relationship management, expense reporting systems, and VOIP phone systems.
   

• Familiarity with website related design and publishing software such as domains, hosting, wireframing, site maps, Wiki builds, Drupal, Wordpress, Wix, Esty, Square. 

JAN 2011 - PRESENT

Independent Consultant

Strategy and technology consulting focused on organizational project management. Ensuring Logic, Style, and Flow of company initiatives, engagement materials along with supporting the implementation of assets. Organizational structure creation, deployment and maintenance of company-wide digital asset library, enhancing client and employee user experience for optimized performance while also driving sustainable, short- term and long-term growth.

JAN 2012 - JUL 2018

MedCap

Oversight of all technology tools (hardware and software) for company and partner companies. Branding and corporate messaging outreach for companies, by quarter, used to engage investors. Creating a strategic go-to-market plan that drives public relations and social campaigns, while also developing a cohesive brand that aligns with the company's overall objectives. Project Management, oversight, and analysis of marketing materials and successful promotion of a brand image that increased engagement through social media data and interactions and traffic to companies website by more than 30%.

SEPT 2006 - JULY 2012

JH Turiel and Associates 

On-site and remote computer technical support and system administration. Including assessment, auditing, planning and lifecycle of hardware and software. Technical solution deployment of organization system set up, file structures, server storage management, and network fundamentals. CRM (Customer Relationship Management) database implementation, design development, migration implementation, and deployment. 

AUG 2004 - SEPT 2006

Apple Computer Inc.

Supporting the needs of business professionals and entrepreneurs to reach their ultimate success by exploring Apple products and possibilities. Offering powerful innovative solutions with an enthusiasm for everything Apple and coming up with solutions to work in their businesses.

Course: Girls In Tech: Global Classroom Maker Course in TinkerCad

Project Description: a 3D course on concept design thinking. Working through the process of creating an advocacy token for a cause that one believes in. This token allowed me to explore concepts in design-related thinking and create a physical reminder for a cause I believe in. With the hopeful results to raise awareness in the community. The cause I chose was Invisible Illness Awareness in the Workplace.

Project: An Ongoing Project of Sharing Some Goodness with the World

Project Description: Across the world, there is a movement of street artists creating and leaving original pieces of work in public places for individuals to find and sometimes even keep. Like notes in a kids lunch box, unexpected acts of kindness never go unnoticed. This project documents temporary street artworks while also finding new innovative ways of giving back with the intention of sparking joy in the world.

Project: Jewelry Created with Found Objects and Repurposed Materials

Project Description: JBSparkle is a line of jewelry designed and crafted by compiling mixed metals/materials with vintage and found objects. Thoughtful consideration is taken into the design of each piece. Filling them with symbolic storytelling ideas and repurposing every day into wearable found objects. 
Info:

Project: A Brand You Believe In

“A Brand You Believe In” is a course created for individuals artists, creatives and startups that want to build a brand that is timeless and is sure to grow with you for years to come. This series is a step by step process to get you started on creating your personal brand strategy that clearly identifies the heart and value of your brand. Get clear on your intentions long term and increase your overall impact!